Marketing MCQ for all competetive banking exams
1. Market Research is used for
1) Selecting the right product 2) choosing the sales persons 3) Selecting proper marketing strategies 4) Deciding the selling price 5) All of these
2. What does CRM stand for?
1) Consumer Retention Management 2) Customer Retention Management 3) Customer Relationship Management 4) Client Relation Management 5) Customer Relation Marketing
3. What are value added services?
1) Products which are sold at premium price 2) To sell large number of products 3) At par services 4) Additional services 5) None of these
4. USP of a product/service means?
1) Unique Selling Price 2) Unique Selling Place 3) Unique Selling Proposition 4) Ultimate Selling Price 5) None of these
5. Which of the following is an example of indirect marketing?
1) e-mails 2) Telemarketing 3) Re-sellers 4) Couponing 5) Out of home
6. Who among the following coined the term USP?
1) Philip Kotler 2) Rosser Reeves 3) David Aaker 4) Eric Schmidt 5) None of these
7. What does Lead Generation mean?
1) To get tips for selling tactics 2) To generate leaders 3) To increase better production 4) Likely sources of prospective clients 5) All of these
8. What does MBO mean?
1) Marketing of Business Organisation 2) Management By Objectives 3) Management Based on Objects 4) Organisation of Business Management 5) None of these
9. Which of the following is not included in the 7p's of marketing?
1) Process 2) People 3) Physical evidence 4) Planning 5) Promotion
10. In which year was the Consumer Protection Act passed?
1) 1987 2) 1986 3) 2002 4) 2004 5) None of these
11. Which of the following is not a stage in the Product Life Cycle of a product?
1) Maturity 2) Introduction 3) Decline 4) Stars 5) Growth
12. What does AIDA stand for?
1) Attention Interest Desire Action 2) Attract Initiate Draw Action 3) Attentive Inclination Desire Activity 4) Action Interest Desire Attention 5) None of these
13. What does ‘Low End Market’ mean?
1) A market for low quality products 2) A market which is located at remote areas 3) A market for lower priced products 4) A market where very less number of buyers are available 5) None of these
14. Who coined the term MBO?
1) Peter Drucker 2) American Marketing Agency 3) Philip Kotler 4) George Roth 5) None of these
15. What is a ‘Nascent Market’?
1) Unpredictable markets
2) Small and newly developing markets 3) Monopolistic market 4) Fully competitive market 5) None of these
16. Which of the following is a feature of services?
1) Intangibility 2) Inseparability 3) Variability 4) Perishability 5) All of these
17. The system which is designed to support marketing decision making is:
1) System Management 2) Marketing Allocation System 3) Marketing Information System 4) Marketing Tracking System 5) None of these
18. Which of the following is also known as ‘Guerrilla Marketing’?
1) Ambush marketing 2) Direct marketing 3) Indirect marketing 4) All of these 5) None of these
19. What does B2C transaction mean?
1) Business–to–Corporate 2) Business-to-Consumer 3) Bargain-to-Conversion 4) Buying-to-Consumption 5) None of these
20. Which of following is an example of Inbound marketing?
1) Social media marketing 2) Blogs 3) Newsletters 4) None of these 5) All of these
21. Which of the following is an example of ‘Engagement Marketing’?
1) Event Marketing 2) Live Marketing 3) Experiential Marketing 4) Participation Marketing 5) All of the above
22. What does BTL mean?
1) Business Through Line 2) Below The Level 3) Below the Line 4) Buyers through Leads 5) None of these
23. What is the objective of ‘Holistic Marketing’?
1) to produce more and more number of products 2) to produce products according to the taste of customers 3) to acknowledge that everything matters in marketing 4) to sale more and more products 5) None of these
24. What does customization mean?
1) to acquire more customers 2) to regulate more customers 3) more products per customer 4) special products to suit each customer 5) All of these
25. Conversion in marketing means :
1) meeting a prospective client 2) to interact with a prospective client 3) converting a suspect into a prospect 4) converting a seller into a buyer 5) converting an employer into an employee
26. What does the term ‘MC’ mean with respect to the price of a product?
1) Money Cost 2) Marginal Cost 3) More Cost 4) Money and Capital 5) All of these
27. Which of the following factors are the external factors of pricing?
1) Demand of a product 2) Buyer's behaviour and nature 3) Competition 4) All of these 5) None of these
28. Which of the following is/are the characteristics of a Product?
1) Anything that can be utilized or consumed 2) Anything that have tangibility 3) Generic name 4) Special features 5) All of these
29. Which of the following is compulsory for Product Planning and Development?
1) Manager of a company 2) Innovation 3) Salesman and their ability 4) Cost 5) Price
30. Product Planning includes which of the following?
1) Cost reduction 2) Convenient product 3) To increase sales and profits 4) Optimum utilization of resources 5) All of these
31. Which of the following is the Product Line of a Bank?
1) Personal Loan 2) Home Loan 3) 2-wheeler Loan 4) Education Loan 5) All of these
32. Which of the following acts as a drive or an urge for which an individual seeks satisfaction?
1) Cost 2) Brand 3) Motive 4) Design 5) All of these
33. Which of the following is not a step of consumer decision process?
1) Re-purchase decision 2) Production style 3) Selection of a Brand 4) Selection of distribution channel 5) None of these
34. The acts of individuals in obtaining and using goods and services, including decision process that precede and determine these acts are known as —
1) Product planning and development 2) Consumer behaviour 3) Risk 4) Target Market 5) Product Length
35. Which of the following includes Reference Group?
1) Research and Development techniques 2) Target market 3) Satisfied customer 4) None of these 5) All of these
36. What does BEC stand for?
1) Break Even Centre 2) Break Even Chart 3) Book Even Cost 4) Book Even Chart 5) All of these
37. All the cost that are Fixed and Variable are charged to
1) Land and Infrastructure Tax 2) Sales 3) Product 4) Profit 5) Loss
38. What does Relationship Selling mean?
1) Telemarketing 2) Selling to relatives 3) Preparing a list of relatives 4) Cross-selling 5) Selling to strangers
39. Public Relations is required for
1) Improving customer service in the company 2) improving marketing functions of the company 3) creating better working atmosphere in the company 4) All of these 5) None of these
40. Creating a distinctive place in the minds of customer means?
1) Target Market 2) Market Segmentation 3) Brand Personality 4) Brand Positioning 5) None of these
41. A scenario in which a customer has too much awareness of the Brand is called
1) Double Positioning 2) Confused Positioning 3) Over Positioning 4) Under Positioning 5) None of these
42. What does Digital Banking mean?
1) Export Finance 2) Banking with calculators 3) Banking with Digital instruments 4) Internet Banking and Telebanking 5) None of these
43. A group of related products manufactured by a single company is called
1) Product line 2) Product breadth 3) Product width 4) Product Assimilation 5) None of these
44. A product or service that has an energetic and loyal customer base is called
1) Fad 2) Fashion 3) Cult-Brand 4) Brand Personality 5) None of these
45. A situation when consumers become committed to a brand and make repeat purchases over time is called
1) Brand Switching 2) Brand Awareness 3) Cult-Brand 4) Brand Loyality 5) Brand Recognition
46. Which of the following is required for Effective Segmentation?
1) Measurability 2) Easy Accessibility 3) Substantiality 4) All of these 5) None of these
47. A pricing strategy where the price of a product is kept low as compassed to its competitors is known as —
1) Skimming 2) Premium 3) Penetration 4) Regulatory 5) Competitive
48. What does ‘MDSS’ mean?
1) Marketing Development Solution Software 2) Management Decision Support Solution 3) Management Decision Support System 4) Marketing Decision Support System 5) Marketing Duration Software Solution
49. What does Buyer Resistance mean?
1) Reluctant Salesman 2) Hesitant Buyers 3) Buyers fighting with salesman 4) Indifferent salesman 5) None of these
50. Which of the following statements is/are true with reference to
‘Diversification Marketing’? 1) Marketing in new and diverse countries 2) It is used only for transactions with foreign countries 3) Marketing in new and diverse companies 4) Making new and diverse products 5) All of the above
Answer :
1. CPU stands for
1) Computer Processing Unit 2) Central Processing Unit 3) Computer Protection Unit 4) Central Processing Upload 5) None of these
2. The primary purpose of software is to turn data into
1) web sites
2) information 3) programs 4) objects 5) None of these
3.A compiler translates a program written in a high-level language into
1) Machine language 2) an algorithm 3) a debugged program 4) Java 5) None of these
4.What is correcting errors in a program called ?
1) Compiling 2) Debugging 3) Grinding 4) Interpreting
5) None of these
5.The __ of a system includes the programs or instructions.
1) hardware 2) icon 3) information
4) software 5) None of these
6.Back up of the data files will help to prevent
1) loss of confidentiality 2) duplication of data 3) virus infection 4) loss of data 5) None of these
7.Text in a column is generally aligned
1) justified 2) right 3) centre 4) left 5) None of these
8.The background of any Word document
1) is always white colour 2) is the colour you preset under the Option menu 3) is always the same for the entire document 4) can have any colour you choose 5) None of these
9. In order to save an existing document with a different name you need to
1) Retype the document and give it a different name 2) Use the Save as... command 3) Copy and paste the original document to a new document and then save
4) Use Windows Explorer to copy the document to a different location and then rename it 5) None of these
10. Which one of the following software applications would be the most appro priate for performing numerical and statistical calculations ?
1) Database 2) Document processor 3) Graphics package 4) Spreadsheet 5) None of these
11.What would you do to highlight a word ? You position the cursor next to the word, and then
1) Drag mouse while holding button down 2) Click mouse once 3) Roll mouse around 4) Roll and then click mouse 5) None of these
12.A __ contains specific rules and words that express the logical steps of an algorithm.
1) programming language 2) syntax 3) programming structure 4) logic chart 5) None of these
13. What is the default file
extension for all Word documents?
1) TXT 2) WRD 3) FIL 4) DOC 5) None of these
14. Which is the part of the computer system that one can physically touch?
1) data 2) operating systems 3) hardware 4) software 5) None of these
15.In page preview mode
1) You can see all pages of your document 2) You can only see the page you are currently working 3) You can only see pages that do not contain graphics 4) You can only see the title page of your document 5) None of these
16.Cross selling is very effective in the sale of one of the following
1) Debit cards 2) Credit cards 3) Internet banking 4) Auto loans 5) All of these
17. Cross selling means
1) one salesman selling to another salesman
2) selling across territories 3) selling across countries 4) selling additional products to existing customers 5) All of these
18.Target market for Debit Cards is
1) all existing account holders 2) all sales persons 3) all NRI’s 4) all HNI’s 5) All of these
19.Market Penetration can be possible through
1) more calls to the same buyers 2) more calls to many buyers 3) surrogate marketing 4) alternate marketing 5) All of these
20.Cross selling can be resorted to, by
1) all sales persons 2) all employees 3) all employers 4) outsourced agencies 5) all service providers
21.Reusable optical storage will typically have the acronym
1) CD 2) DVD 3) ROM 4) RW 5) None of these
22.___ is processed by the
computer into information.
1) Data 2) Numbers 3) Alphabets 4) Pictures 5) None of these
23.A_____is an electronic device that process data, converting it into information
1) computer 2) processor 3) case 4) stylus 5) None of these
24.Market innovations means
1) design new products 2) new styles of marketing 3) new ideas in sales steps 4) Only (1) and (2) 5) All (1), (2) and (3)
25.File extensions are used in order to
1) name the file 2) ensure the filename is not lost 3) identify the file 4) identify the file type 5) None of these
26.Market penetration connotes
1) Covering a wide area of the Market for sales 2) Entering the buyers’ houses 3) Entering the sellers’ houses 4) Entering all shops and business houses
5) All of these
27.The most common type of storage devices are
1) persistent 2) optical 3) magnetic 4) flash 5) None of these
28.SME means
1) Small And Medium Enterprises 2) Small Marketing Enterprises 3) Small Scale Marketing Entities 4) Small And Medium Establishments 5) All of these
29.For successful marketing
1) Only the sales person sells 2) Only finance Department-sells 3) Only front office persons sell 4) Only back office persons sell 5) The whole organization sells
30.Savings Accounts with zero balance can be opened for
1) persons below BPL 2) under Financial Inclusion scheme 3) students 4) as per Bank’s Policies 5) None of these
31. means service rendered by
1) outside agencies 2) other departments of the company 3) employees, other than the sales
persons 4) marketing department 5) All of these
32.In modern day marketing, the benefits of selling extend to
1) Only products and services 2) Only after sales services 3) Lifelong relationship with the buyer 4) All of these 5) None of these
33.One of the following is not a target group of SME loans
1) all professionals 2) large industries 3) truck operators 4) beauty parlors 5) hotels and restaurants
34.The performance of a salesperson can be enhanced by
1) increasing the sales incentives 2) increasing the number of products to be sold 3) appropriate training 4) All of these 5) None of these
35.Team building is required
1) only for lead generation 2) only for after sales service 3) for cross selling 4) All of these 5) None of these
36.For sustained relationship with
the buyer, one of the following is necessary
1) Continuity 2) Consistency 3) Understanding 4) Empathy 5) All of these
37.Sales Promotion involves-Find the Incorrect option
1) Building Product Awareness 2) Creating Interest 3)Providing Information 4) Designing new products 5) None of these
38. Target market for Home Loans is
1) all builders 2) all housing societies 3) agriculturists 4) All of these 5) None of these
39.Lead generation is
1) a pre-sales function 2) a function of the customer 3) a function of the manufacturing department 4) a post sales function 5) All of these
40.Financial Inclusion means
1) Opening Accounts of Finance Companies 2) Financial Analysis of Balance sheet figures 3) Opening Accounts of HNI’s
4) Opening Accounts of NRI’s 5) Opening Accounts of underprivileged persons
ANSWERS:
1-2; 2-2; 3-1; 4-2; 5-4; 6-4; 7-1; 8-4; 9-2; 10-4; 11-1; 12-1; 13-4; 14-3; 15-2; 16-5; 17-4; 18-1; 19-2; 20-2; 21-4; 22-1; 23-2; 24-5; 25-4; 26-1; 27-2; 28-1; 29-5; 30-1; 31-1; 32-3; 33-2; 34-4, 35-3; 36-2; 37-4; 38-1; 39-1; 40-5
1. Promotion in Marketing means—
(A) passing an examination (B) elevation from one grade to another (C) selling the products through various means (D) selling the product in specific areas (E) None of these
2. Sources of Sales Leads are—
(A) Data Mining (B) Market Research (C) Media Outlets (D) Promotional Programs (E) All of these
3. One of the methods for Market Monitoring is—
(A) to watch TV serials (B) to discuss with other sales persons (C) to monitor media outlets (D) All of these (E) None of these
4. Market Expansion means—
(A) hiring more staff (B) firing more staff (C) buying more products (D) buying more companies (E) None of these
5. Effective marketing helps in—
(A) developing new products (B) creating a competitive environment (C) building demand for products (D) All of these (E) None of these
6. A Call in Marketing means—
(A) to phone the customers (B) to visit the customers (C) to visit the marketing site (D) to call on prospective customers (E) None of these
7. Delivery Channel means—
(A) maternity wards (B) handing over the products to the buyers (C) places
where products are made available to the buyers (D) All of these (E) None of these
8. One of the following is a target group for the marketing of Internet Banking.
(A) All the customers (B) All the educated customers (C) All the computer educated customers (D) Only creditors (E) All of these
9. Innovation mean—
(A) Product Designing (B) New ideas (C) Impulse (D) Both (A) and (B) (E) None of these
10. One of the following is a target group for the marketing of educational loan.
(A) All the customers (B) Students (C) Only poor students (D) Students having promising educational track record (E) All of these
11. Service after sale is not the function of—
(A) Marketing staff (B) Seller (C) Director of the company (D) Employees of the company (E) All of the above are wrong
12. If done through_____the rural marketing would be more effective.
(A) fairs (B) village fairs (C) door to door campaign (D) All of these (E) None of these
13. Market Survey means—
(A) Market Research (B) Market Planning (C) Marketing Strategies (D) Market Monitoring (E) All of these
14. ______can be done through digital Banking?
(A) Mobile phone (B) Internet (C) Telephone (D) All of these (E) None of these
15. A good seller should have the following quality/qualities?
(A) Devotion to the work (B) Submissive (C) Sympathy (D) All of these (E) None of these
16. The rural marketing is not required because—
(A) rural people do not understand marketing (B) its not practical from the cost point of view (C) it is sheer wastage of time (D) All are wrong (E) All are correct
17. Planned-cost service means—
(A) Costly products (B) Extra profit on the same cost (C) Extra work by seller (D) All of these (E) None of these
18. Internet marketing means—
(A) Self-marketing (B) Core Groups monitoring (C) Employees marketing (D) All of these (E) None of these
19. The aim of successful marketing is—
(A) to increase the sale (B) to increase the profit (C) to increase the output of sellers (D) All of these (E) None of these
20. The business communication becomes____through networking.
(A) Very difficult (B) dull (C) easy (D) has no role in marketing (E) None of these.
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