best Marketing questions for banking part1 |GreatlyInspired

Marketing MCQ for all competetive banking exams

1. “Benchmark” means _________
a. Benches for customers to sit
b. Benches for salesmen to sit
c. Products displayed on a bench
d. Set standards e. All of the above

2. A call centre is ______________
a. A meeting place for DSAs
b. A training centre for DSAs
c. A meeting place for customers
d. Data centre
e. A back office set up where customer queries are answered

3. The sequence of a sales process is _____________
a. Lead generation, call, presentation & sale

b. Sale, presentation, Lead generation & call

c. Presentation, Lead generation, Sale & Call d. Lead generation, Call, Sale & Presentation

e. There is no sequence required

4. ‘value –added services’ means _____________

a. Better value at a premium

b. Costlier services

c. Additional services

d. Better value at a discount e. At apart services

5. To ‘Close a Call’ means _________

a. Te end the conversation

b. To put the phone down

c. To close the doors

d. To clinch the sale

e. To close the business

6. ‘Customization’ means __________

a. Tailor-made products for each customer

b. Customers selling goods

c. Tailor-made products for each staff

d. A selling process

e. None of these

7. A ‘Call’ in marketing language means ___________

a. Calling on a salesperson

b. Calling on a customer

c. Making a phone-call

d. Telemarketing

e. None of these

8. A marketing survey is required for __________

a. Deciding marketing strategies

b. Deciding product strategies

c. Deciding pricing strategies

d. All of these e. None of these

9. The target group for Education loans is _______

a. All colleges

b. All parents

c. Research scholars

d. Meritorious students seeking higher education

e. All of these

10. Cross-selling means ____________

a. Selling with a cross face

b. Cross country marketing

c. Selling other products to existing customers

d. Selling to friends

e. Selling to employees

11. Marketing segmentation is useful for _________

a. Preferential marketing

b. Targeting existing clients

c. Identifying prospects

d. Knowing customers’ tastes

e. All of these

12. The target Group for savings deposit Accounts is __________

a. Newborn babies

b. Students

c. Parents

d. Businessman

e. All of these

13. Market Segmentation can be resorted to by means of _________

a. Segmenting by age

b. Segmenting by income

c. Segmenting by geographically

d. All of these e. None of these

14. The target gorup for a Car loan is ___________

a. All auto drivers

b. All auto dealers

c. All car owners

d. Any individual needing a car

e. All of these

15. Market information means ___________

a. Knowledge of industries

b. Knowledge of households

c. Knowledge of peers

d. Knowledge of customer’s tastes

e. All of these

16. Bancassurance means ___________

a. Banks promissing to give loans

b. Bank promissing to pay interest

c. Banks selling insurance products

d. Assurance to repay loans

e. None of these

17. The target group fro agricultural loan is ________

a. Any farmer

b. Farm labourers

c. Any individual dealing in agricultural or related activity

d. Farmers’ soceities

e. All of these

18. The target group for credit card is _____________

a. existing cardholder’s

b. All graduates

c. All minors

d. Individuals with taxable income

e. All of these

19. Market segmentation means _____________

a. Segmenting the salesmen

b. Segmenting the employees

c. Segmentation the customers as per their needs

d. Segmenting the products

e. All of these

20. A ‘Target Group’ means ____________

a. A group of sellers

b. A group of buyers

c. A group of products

d. A group of person to whom sales should be focused

e. All of these

Answer Key 1. d 2.e 3. a 4. c 5. d 6. a 7. e 8. d 9. d 10. c
11. e 12. b 13. d 14. d 15. d 16. c 17. c 18. d 19. c 20. D

1. Direct Marketing means ___________
a. Advertisements
b. Banners
c. Face-to-face selling
d. Selling by all staff
e. Achieving targets

2. Web marketing involves ___________
a. Selling web cameras
b. Web advertisements
c. E-mail chatting
d. Browsing the web
e. Door-to-Door canvassing

3. The ultimate aim of Marketing is to provide__________
a. More business to the Company
b. More profit
d. More staff
d. More production
e. More products

4. Selling Process includes ______________
a. Publicity
b. Lead generation
c. Cross-country contacts
d. Product Designing
e. Product Re-designing

5. Market share means ___________
a. Paid up capital
b. Shares held by employees
c. Share of business volume as compared to other companies
d. Share price of the company quoted in the market
e. Sensex

6. Market share can be increased by _____________
a. Increasing the number of sales persons
b. Increasing the sales volume
c. Increasing the products
d. Increasing production
e. Rewriting profits

7. Market segmentation means
a. Segmentation of sales teams
b. Allocation of territory
c. Sales arrangement
d. Segmentation of target group according to their needs
e. All hospitals

8. Referral means ___________
a. Sales person
b. All customers
c. Lead provided by operation staff
d. Calling the existing purchasers
e. All purchasers

9. “USP” in marketing means
a. Unique Selling Practices
b. Uniform Selling Practices
c. United Sales Persons
d. Unique Selling Proposition
e. Useful Sales Person

10. The meaning of “Conversation” in terms of sales is
a. Designing new products
b. Converting Purchasers into sellers
c. Converting sellers into purchasers
d. Converting perspective customers into purchasers
e. Conversion of religion

11. Online Marketing is mostly useful for marketing of
a. Saving Accounts
b. Credit cards
c. Home loans
d. NRI deposits
e. Business accounts

12. Cross selling means
a. City to city sales
b. Selling with cross face
c. Selling with crossed finger
d. Selling products to existing customers
e. Cold calling

13. Marketing Strategy means ?
a. Ideas for new employment
b. Old techniques of selling
c. Techniques for improving marketing activities
d. Techniques for increasing production
e. Networking

14. Target group means ?
a. All purchasers
b. All sales persons
c. Targeted purchasers
d. All consumers e.
Delivery persons

15. What is the USP of saving accounts ?
a. High rate of interest
b. Easy operation
c. Risky transactions
d. Expensive transactions
e. Back office facility

16. Which one of the following is not a target group for saving accounts ?
a. Salaried persons
b. Loss making companies
c. Doctors
d. Government employees
e. Insurance agents

17. Target group for home loans is
a. Existing creditors
b. Persons having no house of their own
c. Persons having one or more than one house
d. Builders e. NRIs

18. Digital marketing is similar to
a. Online marketing
b. Cold calling
c. Web designing
d. Market for cast
e. Outdoor marketing

19. Full form of DSA is _________
a. Delivery Staff Agency
b. Direct Selling Agency
c. Distributors and Supply Agency
d. Driving Sales Ahead

Answer Key

1. c 2. b 3. a 4. b 5. c 6. b 7. d 8. c 9. d 10. d 11. d 12. d 13. c 14. c 15. b 16. b 17. b 18. a 19. b

1. Marketing is the art of __________
a. Buying more
b. Paying more
c. Selling more
d. Talking more
e. Only a and b

2. Marketing of services is resorted in _______________
a. Manufacturing concerns
b. Insurance business
c. Hostels
d. Only a and b
e. Only b and c

3. Marketing is a _______________
a. One day effort
b. Team effort
c. One man effort
d. All the above
e. None of the above

4. Service marketing is the same as __________
a. Transaction marketing
b. Relationship marketing
c. Internal marketing
d. Outdoor marketing
e. All the above

5. Good marketing requires one of the following_________
a. Proper planning
b. Good team work
c. Good communication skills
d. Knowledge of products
e. All of these

6. Marketing in banks is a necessity today, due to ________
a. Liberalization
b. Nationalization
c. Fashion
d. Urbanization
e. Marketing in banks Is not necessary, as banking in India is more than 200 years old

7. Marketing is influenced by ___________
a. Product demand
b. Public taste
c. Buyer behaviour
d. Brand image
e. All of the above

8. Market share means ______________
a. Share market
b. Share prices
c. IPOs
d. Scope for marketing
e. Share for business among peers

9. Marketing helps in ___________
a. Boosting production
b. Getting new clients
c. Interacting with strangers
d. All of these
e. None of these

10. A DSA helps in _____________
a. Boosting direct sales
b. Boosting sales through the net
c. Strengthening indirect marketing
d. Strengthening telemarketing
e. All of the above

11. A DSA (Direct Selling Agent) is one _____________
a. Who sells through the internet
b. Who sells direct to the client
c. Who works on the bank counters
d. Who works in bank office setup
e. None of the above

12. Selling is ___________________
a. Different from marketing
b. A sub-function of marketing
c. Same as marketing
d. More than marketing
e. None of these

13. A ‘Lead’ in marketing jargon, means ____________
a. A metal
b. A leash
c. A likely consumer
d. A team leader
e. None of these

14. Good selling skills involve _________
a. Patience
b. Perservance
c. Empathy
d. Knowledge
e. All of these

15. Which of the following statements is correct ?
a. Marketing is not required due to globalization
b. Marketing causes higher expenses and losses
c. Marketing is not required in profit making companies
d. Marketing sharpens the mind of the employees
e. Marketing is a waste of time in established companies

16. A true marketing mindset requires_____________
a. Control mindset
b. Command mindset
c. Passive mindset
d. Active mindset e. Inert mindset

17. Innovation means ____________
a. Inspiration
b. Enthusiasm
c. Compensation
d. Creativity
e. All of these

18. Internal marketing means _________________
a. Marketing to self
b. Marketing to family members
c. Marketing to the staff members
d. Marketing inside India
e. Marketing outside India

19. Modern styles of marketing are ________________
a. Telemarketing
b. Web marketing
c. Advertisement on the net
d. E – mails
e. All of these

20. A good and effective DSA should _____________
a. Copy the competitor company
b. Criticize the competitor company
c. Join the competitor company
d. Be passive
e. Be more effective than the competitor company

Answer Key: 1. c 2. e 3. b 4. b 5. b 6. a 7. e 8. e 9. d 10. a

11. b 12. e 13. c 14. e 15. d 16. d 17. d 18. c 19. e 20. e

1. Marketing in Banks is required for ____________
a. Getting new customers b. Retaining existing customers c. Lending d. Accepting of deposits e. All of the above

2. Service Marketing is the same as _____________
a. Relationship Marketing b. Transaction Marketing c. Internal Marketing d. All of the above e. None of the above

3. Market Size means ________________
a. Size of marketing Staff b. Size of the organization c. Scope for profits d. Scope for marketing e. None of these

4. Market share means ___________
a. Market price of shares b. Sensex c. Share market d. Share of business among peers e. Market volatility

5. Internal Marketing means __________
a. Selling to oneself b. Selling to the employees c. Selling of samples d. Selling to foreign markets e. None of these

6. A ‘call’ means a. A profession b. Teletalk c. Calling on a Prospect d. A call center e. All of the above

7. A ‘Call Centre’ is _________
a. A place where salesmen meet every day b. A training centre c. A back office set up where customer queries are answered d. Customers meeting place e. All of the above

8. A presentation means __________
a. Display of products b. Explaining the utility of products c. A gift d. Display of communication skills e. All of the above

9. A DSA means __________
a. Directly Selling Authority b. Directly Selling Agent c. Direct Selling Authority d. Direct Selling Agent e. Distributors & Selling Agencies

10. ‘Benchmark’ means ________________
a. Products lined up on a bench b. Salesmen sitting on a bench c. Set standards d. Marks on a bench e. None of the above

11. Value – added services means ______________
a. Giving full value for money b. Better value for higher price c. Costlier service d. Additional service e. All the above

12. CRM means ___________
a. Customer Relationship Management b. Customer Retention Manager c. Customer Relatives Meet d. Channel Rout Market e. Channel Representative Manager

13. A ‘Target Group’ in Marketing _________
a. To whom the sales should be directed b. A group of sellers c. A group of buyers d. A group of products e. All the above

14. The target group for credit cards is ___________
a. All Card Holders b. All existing borrowers c. Individuals with taxable income d. All of these e. None of these

15. Bancassurance means _____________
a. Assurance given by banks to Loanees b. Assurance to bank with one bank c. Assurance to repay loans d. Assurance to give good service e. Selling insurance products through banks

16. Cross – Selling means ___________
a. Selling with a cross face b. Selling to Red Cross members c. Selling to Blue Cross members d. Selling across countries e. Selling other products to existing customers

17. ATM means ____________
a. Any Time Marketing b. Any Time Money c. Any Time Machine d. Automatic Teller Machine e. Automatic Teller Money

18. Digital Marketing is ____________
a. A way of Direct Marketing b. A way of Indirect Marketing c. A strategy of the DSAs d. All of these e. None of these

19. Market Segmentation helps in ____________
a. Identifying the target group b. Focused marketing c. Improved lead generation d. Only (a) and (b) e. All (a), (b) and (c)

20. Only one of the following is true. Find the same
a. Marketing is not required in a monopolistic situation b. Marketing is not required in Public enterprises c. Marketing depends on competitors’ performance d. Marketing has no role to play in production levels e. Motivated employees do not require sales incentives

21. Price is an important factor for effective marketing. What are the other Ps ?
a. Product, Promotion & Place b. Place, Persuasion & Promotion c. Price, Person & Place d. Product, Paper & Person e. None of the above

22. Advertisements are required for _____________
a. Boosting the production levels b. Motivating the employees c. All of the above d. None of the above

23. Sales forecasting involves study of ______________
a. Proper selling price b. Sales planning c. Distribution outlets d. Consumer needs and demands e. All of the above

24. Market Research is needed for ___________
a. Choosing the right sales person b. Choosing the right products c. Marking proper marketing decisions d. Deciding the sales incentives e. None of these

25. Marketing is termed as successful, when ___________
a. There is a rise in the number of salesmen
b. There is no need for post-sales services
c. There is no need to give discounts
d. There is rise in sales through more clients
e. Marketing is an ongoing process and hence, can never be successful

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Monday 10 November 2014